Our Story

The journey into the world of personality began in 1981, when Carol was first introduced to the Meyers Briggs Type Indicator. At a crossroads in her professional career, she reached out to a career counselor who administered the MBTI™ to help her understand her personality and the strengths associated with it. During the follow up meeting, while the counselor was sharing the information it became clear to Carol that she wanted to learn all she could about personality and commit her talents to sharing this understanding with other people. That one single event led to the development of the Personality Color Indicator (PCI)™ and the birth of the Ritberger Personality Method™ in 1983.

Carol realized early on in the process that there was more to personality than what was revealed through learned behavior. She realized that there are inherent qualities of personality that consistently and predictably drive how we think and how we act. Through years of research, she found that the connection lies in our neurological hardwiring as it pertains to gathering information, processing information and making decisions. She discovered that while we learn to adapt and adjust to situations and experiences, this inherent quality remains the same throughout life. That understanding is a game changer in how we see ourselves and other people. Understanding personality at this level reveals why we get along with some people and not others. Why we succeed at some tasks and not others. Why we’re attracted to some people and not others. Why we use the words we do to communicate, and what creates conflict. She discovered that our personality impacts and influences every aspect of who we are.

For the past thirty-two years, our company, Ritberger Media Group, has continued to refine and evolve the quality of our training programs so the understanding of personality can be applied both personally and professionally.

Ritberger Media Group

Ritberger Media Group is the exclusive provider of the What Color Is Your Personality?™ training and educational materials, and an innovative leader in the field of personality typology. Founded in 1984, by Carol Ritberger, Ph.D., and Bruce Ritberger, the company offers consulting, counseling and educational programs throughout the United States and Canada.

Often referred to as “The People Smarts Company,” Ritberger Media Group cares deeply about its clients and their employees’ well-being, and believes that through the understanding of personality we become empowered to live more abundantly, be more successful and enjoy healthier and more purposeful lives. Our purpose is to inspire, encourage, and teach people how to embrace the uniqueness of their core personality traits, and how to understand the differences in others. We believe that understanding the differences in personality types will help bridge those differences in a way that interactions will be less stressful, tolerance will increase, communication will be more effective, and differences will be viewed as assets rather than liabilities. We think our branding line says it all about who we are and what we do. Discovering Me. Understanding You. Bridging Our Differences™.

Our Mission

Our mission is to help people discover their inner potential, and to provide an understanding of human behavior that can help bridge the differences in people, making it possible to create mutually beneficial and satisfying relationships. We believe that bridge is through the understanding of personality.

Meet the Trainers

Personality is a powerful tool for understanding yourself and others, and for creating relationships based on mutual respect and satisfaction. It opens the doors for people to embrace their uniqueness, understand why they’re different from other people, let go of limited self-perceptions in a healthy positive way, and utilize the strength-based talents associated with their personality color. However, personality is also a vehicle that can be presented in a way that creates biases and prejudices that can be hurtful and harmful if not presented with integrity, sensitivity, and compassion from knowledge based on extensive training and certification. It’s for that reason that you can feel confident if you choose to use the services of any of the trainers listed on this page. Each has been certified to use The Ritberger Personality Method™ and all have met the high standards set by Carol Ritberger PhD, the originator of the Personality Color Indicator (PCI)™ and the Ritberger Personality Method™. In addition, they will use only licensed and copyrighted training tools and materials produced by Ritberger Media Group. This is how you can tell if you’re working with a certified trainer because they are exclusively authorized to use these materials.

If you have any questions regarding our trainers or would like to verify their authenticity, please click here to contact Ritberger Media Group for more information.

Carol Ritberger, Ph.D.
Founder
What Color is Your Presonality
Meet Carol Ritberger
Send Carol Ritberger a MessageVisit Ritberger.com OnlineMeet Carol Ritberger
Allie Bergman
Senior Associate
Kathryn Matsuo and Associates
Meet Allie Bergman
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Tracy Bowe
Coach & Counselor
Visit New Directions OnlineMeet Tracy Bowe
Tracey Chew
Life Coach & Brain Trainer
TLC Mindfulness Mentoring
Meet Tracey Chew
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Lisa A. Clayton
President
Source Potential, Inc.
Meet Lisa A. Clayton
Send Lisa Clayton a MessageVisit Source Potential OnlineMeet Lisa A. Clayton
Dewey Klaphake
Co-owner
A Stone's Throw Adventures
Meet Dewey Klpaphake
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Lisa Klaphake
Co-owner
A Stones Throw Adventures
Meet Lisa Klaphake
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Brenda Gustin Ph.D.
CMT, RYI
The Radiant Health Center
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Teresa W. Heck
Founder
TWH Co-Teaching
Meet Teresa Heck
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Michele Mariscal
Owner
Send Michele Mariscal a MessageVisit Energy M OnlineMeet Michele Mariscal
Kathryn Matsuo
CEO
Kathryn Matsuo and Associates
Meet Kathryn Matsuo
Send Kathryn Matsuo a MessageMeet Kathryn Matsuo
Susan Rueppel , Ph.D.
Owner
Personality Dynamics
Meet Susan Rueppel
Send Susan Rueppel a MessageVisit Personality Dynamics OnlineMeet Susan Rueppel

Join Our Team of Trainers